Social Media

- Facebook Usage Intent 1 rose more than the industry over both the last year and last three months, with social media overall essentially flat. Facebook still lags peers but appears positioned to see better relative growth over the next year.
- Meanwhile, LinkedIn Usage Intent rose significantly over the past three months to become the only major platform with positive usage intent (+2%).
- While lowest among social media peers, sentiment towards Privacy for Facebook increased the most during 2022 – reflecting credit for changes to its privacy policies mid-year.
Facebook continues its improved usage intent, driven by middle-aged customers
Usage Intent reflects the percentage of customers who plan to use a specific brand more during the next 12 months minus the percentage that intends to use less. We find businesses that see Usage Intent trends gain versus the industry have often seen growth rates for domestic users and engagement also improve versus peers.
Facebook has also seen users’ sentiment toward Privacy rise by 8% in 2022. Sentiment remains lowest for Facebook compared to its social media peers, but its increase last year was the largest for the group. Meta revamped Facebook’s privacy policy in May to make it easier for users to understand. The new privacy policy includes visuals, examples, and shorter sentences to help users see how Meta users their data.
HundredX measures sentiment towards a driver of customer satisfaction as the percentage of customers who view a factor as a reason they liked the brand or product minus the percentage who see the same factor as a negative.
LinkedIn riding a recent pickup in layoffs?
Layoffs.fyi, which tracks layoffs throughout the year, saw a several-month low in September. Layoffs pickup up in October, impacting more than 17,000 people. In November, more than 52,000 people were affected. LinkedIn has also noted more people passively looking for jobs that better fit their values and preferences.
What will social media users think of their favorite platform a few months from now? HundredX will continue monitoring social media trends throughout 2023. By analyzing the thousands of feedback we collect, we can better predict which people will interact with social media and why.
- All metrics presented, including Net Usage Intent (Usage Intent), and Net Positive Percent / Sentiment are presented on a trailing three-month basis unless otherwise noted.
Strategy Made Smarter
HundredX
works with a variety of companies and their investors to answer some of the most important strategy questions in business:
- Where are customers "migrating"?
- What are they saying they will use more of in the next 12 months?
- What are the key drivers of their purchase decisions and financial outcomes?
Current clients see immediate benefits across multiple areas including strategy, finance, operations, pricing, investing, and marketing.
Our insights enable business leaders to define and identify specific drivers and decisions enabling them to grow their market share.
Please contact our team to learn more about which businesses across 75 industries are best positioned with customers and the decisions you can make to grow your brand’s market share.
HundredX is a
mission-based data and insights provider
. HundredX does not make investment recommendations. However, we believe in the wisdom of the crowd to inform the outlook for businesses and industries. For more info on specific drivers of customer satisfaction, other companies within 75+ other industries we cover, or if you'd like to learn more about using Data for Good, please reach out:
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